IBENA - During the coordination meeting of public relations managers of the banking system, held in the presence of Maryam Aqaei, Public Relations Director of the Central Bank, and Aram Roshdi, Media Assistant to the Governor of the Central Bank, emphasis was placed on the importance of coordination and complementarity in the field of communication and shaping public opinion.
At this meeting, the Public Relations Director of the Central Bank emphasized the need for regular meetings among public relations managers of the banking system.
Referring to the Central Bank's communication implementation guidelines, she stressed that these guidelines have a strong legal foundation and have been approved by the Central Bank's Supreme Council, and will significantly contribute to the flow of communication within the banking system.
The Public Relations Director of the Central Bank, while referring to the revival of the Public Relations and Advertising Council of the banking network, stated that this initiative will create unity of approach in the dissemination of news and public relations communication within the banking network.
Aqaei, referring to the project of standardizing exchange rates and widespread awareness of this issue among the general public, said: The country's media environment in the economic field is paying special attention to this event, and it is necessary for public relations of the banking network to fully engage in communication in this regard.
She emphasizing the importance of extensive cooperation with the Government Communication Council, urged public relations managers of the banking system to make greater efforts to interact with the Council and respond to its needs.
Additionally, in this meeting, Aram Rashidi, Media Assistant to the Governor of the Central Bank, emphasized that organizations with strategic public relations are more resilient in crises and more successful in attracting social capital.
He added: In basic public relations, the main focus is on performing elementary, daily, and operational duties. However, at a higher level, professional public relations take the lead by analyzing the media environment, understanding stakeholders, and utilizing digital tools and new media.
According to the Media Assistant to the Governor of the Central Bank, in the future, we will witness a change in the Central Bank's approach to public relations with banks, and the fundamental principle will be based on professionalism and two-way interaction.
Rashidi added: In addition to public relations, the Central Bank's media arm, IBENA, is now with you and will reflect the news and narratives of the banking network.
